FRT Holdings Limited
Go Back

Mlimi Radio Station

M’GODI WA UTHENGA. A national, agriculture-focused community radio station serving the people who grow Malawi's food.

A Dedicated Audience, Not a General One

21 Districts Reached | 98.4 & 98.6 MHz | Streaming Online & Social Media

When Malawi's farmers want to know what to plant, how to protect their crops, and where to sell, they tune in to Mlimi Radio. Most stations speak to everyone, but we speak directly to the people who grow Malawi's food. Our programming strictly follows the farming calendar, ensuring your message reaches the right audience when it matters most.

What We Offer

  • Live Broadcasting: Specialized agricultural programmes, promotions, jingles, and sponsored segments.
  • Mlimi Radio Studio: Interactive call-in programmes, radio drama series, behaviour-change campaigns, and professionally produced adverts.
  • Targeted Reach: Campaigns hyper-focused on the districts, value chains, and farmer groups that matter to your objectives.

One Campaign, Every Touchpoint

Mlimi Radio campaigns do not end on the airwaves. They seamlessly connect with FHL's digital platforms to turn a broadcast into a measurable, two-way conversation. We are trusted by leading partners including IFAD, FAO, WFP, GIZ, CARE, Heifer International, IITA, and IFPRI.

Launch a Radio Campaign?

Want to reach farmers at scale? Let's design a broadcast campaign that drives real behaviour change.

Launch a Radio Campaign

Ready to Elevate Your Agribusiness?

Join the hundreds of farmers and organizations transforming their yield and reach through our digital and broadcast solutions.

Let's Start a Conversation

© 2026 FRT Holdings Limited. All rights reserved.

FHL ICT.

Mlimi Radio
98.4 & 98.6 FM